No individual in the ATTITUDE organization, including coaches, are paid. All are volunteers, who make many personal sacrifices to help youngsters learn, play and enjoy the game of basketball. The ATTITUDE is just as concerned about the character of a prospective coach as it is about the person’s ability to design effective offensive plays or prepare a successful conditioning program. Coaches often become surrogates of parents. They are expected to set a good example, be a role model of behaviors, values and life priorities.